PROFESSIONAL EXPERIENCE
March 2021 - Present
KIMBERLY-CLARK
INTEGRATED MARKETING TEAM LEADER, ASIA-PACIFIC (AUG 2023 - JAN 2024)
ASSOCIATE DIRECTOR, GLOBAL CX STRATEGY & SERVICE DESIGN
GLOBAL CX COMMUNITY OF PRACTICE LEADER
Global CX Strategy Community of Practice Leader
● Partnering with global insights and data teams as well as cross-functional teams around the globe, my team is responsible for embedding customer insights into business planning and campaign execution. This is accomplished through uncovering customer insights, developing customer journey maps and service blueprints, and working with business leaders to ideate and translate these insights into operational project plans.
January 2020 - March 2021
THE COCA-COLA COMPANY
SR. MANAGER, DIGITAL PARTNERSHIPS
● Maximized customer opportunities and activations while leading digital partnerships across the North America Foodservice and On-Premise Strategy organization, recognized as premier customer program at The Coca-Cola Company.
● Enabled customers to envision their new digital and technology strategies by delivering digital insights, strategic thinking, and design thinking workshops for the build-out of new initiatives.
2017 - 2020
NORTH HIGHLAND
MANAGER
● Developed strategic vision, value proposition, customer journey, marketing strategy and project plans while managing cross-functional project teams for clients such as The Coca-Cola Company, Lowe's, Johnson & Johnson, and Equifax.
● Developed new customer and employee experience strategies by incorporating insights, experience design, and brand strategies, generating $3.7MM in new business for the company.
● Developed new design futures workshop and customer toolkits, presented and recognized for best-in-class at the Design Futures Initiatives annual global conference, PRIMER.
● Provided coaching and mentorship to 5 Manager and Senior Consultant-level employees.
2016
AMAZON
SR. PRODUCT MANAGER, MBA INTERN
Designed business and implementation plan for a new international program in consultation with legal, finance, tax, marketing, vendor management and technology departments. Defined customer eligibility and marketing strategy based on legal and tax regulations, financial model and customer experience to maximize program impact for the customer and business. Developed financial model to forecast business impact and return on investment of the program.
Presented plan to senior leadership and received project implementation approval.
2014 - 2015
IRBAN GROUP
ACCOUNT MANAGER, DIGITAL STRATEGY
Social and digital media strategy consultant for Coca-Cola; developed social media campaigns for DASANI, executed advertising buying on Facebook, and implemented programs with emerging technology partners to increase sales across The Coca-Cola Company’s portfolio of brands.
Hosted the Diet Coke brand team on a Silicon Valley startup tour to connect the brand to new startups. Resulted in a social media technology beta test program.
2012 - 2014
22SQUARED
SR. ACCOUNT EXECUTIVE
Led cross-functional agency team to implement integrated marketing campaigns, including broadcast television, point-of-sale, digital, social, influencer and search engine marketing for Southeast Toyota.
Managed team of developers, creative directors, analysts, and brand strategists to develop and maintain Toyota’s consumer website and digital strategy. Included analyzing website and media data to define long-term website and media strategy. Implemented Southeast Toyota’s digital media plan, a $22 million annual budget.
2011 - 2012
MELT
ACCOUNT EXECUTIVE
Account and event manager for Coca-Cola Final Four, Powerade, Kia Motors, and Gulf Shores, Alabama Tourism.
2011
DANIEL BRIAN ADVERTISING
ASSISTANT ACCOUNT EXECUTIVE
Managed research project to measure consumer behavior to influence marketing and brand positioning objectives. Led Hungry Howie’s first ever social media strategy and execution plan.
2006 - 2010
SPORTS MARKETING & MEDIA INTERNSHIPS (STUDENT)
Major League Baseball; Detroit Lions; University of Michigan Athletic Department; Octagon (BMW); Toledo Mud Hens