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MARKETING & ADVERTISING

22SQUARED | IRBAN GROUP | MELT | DANIEL BRIAN ADVERTISING

COCA-COLA 

  • Social media program lead for DASANI, serving as client lead, digital strategist and creative oversight. Executed advertising buying on Facebook, reducing cost per engagement by over 80% and influenced strategic shift in long-term Facebook buying strategy.

  • Social media consultant for additional Coca-Cola brands and programs including Diet Coke, Coca-Cola/AMC partnership and Sprite. Hosted the Diet Coke brand team on a Silicon Valley startup tour to brainstorm new, innovative ways to develop and manage social media campaigns. The tour resulted in starting a new test program measuring consumer sentiment.

  • Led execution and development of the NCAA Final Four POWERADE & 7-ELEVEN collectible cup campaign. Produced digital videos featuring Greg Anthony. The collectible cups included a QR code to scan to access the exclusive content.

  • Coordinated the NCAA Final Four Coke Zero Countdown VIP Fan Experience. Fans won the opportunity to see The Black Keys concert in an exclusive viewing area during the NCAA Final Four weekend.

  • Event manager for the POWERADE Athletic Trainer annual conference, coordinating efforts with the POWERADE brand team and athletic training program to create an immersive experience. 

TOYOTA

  • Account manager for the campaign launch of the All-New 2014 Toyota Corolla, recognized by Adweek as Media Plan of the Year and winner of the Atlanta AMY Award for Brand Awareness. Campaign elements included an Oculus Rift experience, online arcade games, music video integrations and sports sponsorships on Turner/Bleacher Report properties. The launch led to an increase in Corolla sales by 10% year-over-year.

  • Led cross-functional agency teams to develop broadcast television, point-of-sale, digital, social, influencer and search engine marketing projects. Southeast Toyota operated with a $100 million annual advertising budget.

  • Developed recommendation and execution plan for the transition from desktop-only and mobile-only websites to a responsive website experience. Included analyzing website and media data to define long-term website and media strategy.

  • Managed agency partner relationships to ensure campaign consistency and success. Included managing the search engine media buying agency and partnering with Toyota’s Hispanic agency of record.

HUNGRY HOWIE'S PIZZA

  • Managed research project to measure consumer behavior to influence marketing and brand positioning objectives.

  • Led Hungry Howie’s first ever social media strategy and execution plan.

  • Managed the Detroit Pistons sponsorship program.

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