STRATEGIC FORESIGHT & INNOVATION

KIMBERLY-CLARK | NORTH HIGHLAND

KIMBERLY-CLARK (CURRENT ROLE): Partnering with global insights and data teams as well as cross-functional teams around the globe, my team is responsible for embedding customer insights into business planning and campaign execution. This is accomplished through uncovering customer insights (both current and future-state), developing customer journey maps and service blueprints, and working with business leaders to ideate and translate these insights into operational project plans.

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​CONSULTING ENGAGEMENTS

• Developed strategic vision and roadmap for a work-related insurance provider utilizing strategic foresight (futures) techniques. This included leading project research, executive interviews, co-facilitating futures workshops and designing the strategy in collaboration with the CEO, COO and other c-suite executives. Created workshop content for futures, innovation and design thinking workshops to inform and design the organization’s operating model. Presented recommendations to the Board of Directors resulting in strategy approval.

• Crafted a vision, value proposition and roadmap for a new business unit for a metalworking company. Designed and facilitated innovation strategy workshops to develop strategy with senior executives, including CEO, CMO and CIO. Recommendations included design and development of a new digital solution, including ecommerce, customer service and sales solutions.

• Led a strategic foresight project with an airport authority group to establish their first ever strategic plan. Led team of researchers and presented insights to Board of Directors in addition to facilitating futures workshops.

STRATEGIC FORESIGHT TOOLS & TEACHING

• As part of the Futures practice at North Highland, co-developed futures games including Futures Out Loud (scenario generation card game), and Futures Explorer (SES-inspired strategy board game) to utilize in client engagements and industry events.

• Presented at PRIMER 2020 (the Design Futures Initiative's annual global conference) on the role of games in strategic foresight practice. Led workshop on futures methodologies including Futures in One Hour and Futures Out Loud. Both can be downloaded on North Highland's website, here.

• Gave presentation on an Introduction to Futures at multiple Atlanta Meetup groups to expand visibility of futures as a practice to the design and marketing communities.

• Co-facilitated Futures in One Hour to Georgia Tech's Executive MBA cohort.

• Guest lecturer at Georgia State University's Marketing for Entrepreneurs class.